What Your Potential Buyers/Readers Need and Want


What your buyer and readers of your information products want and what they need are two different things.

What they WANT, in most cases, is:

…an instant answer and an easy solution , basically anything that will make thier life “easier”

But that’s not really what they need, in most cases is it? They need to be told the truth, or at least ‘the truth’ as you know it and in no uncertain terms. That’s how you create value for your products. You create value by…

…giving them MORE than they expected, MORE than they thought they would be getting and MORE honest information than they could get anywhere else.

That’s the attitude you need to take when CREATING your product. Make it rise above the crowd and PACK it FULL of VALUE.


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